Importance of Picking Clients You Truly Want to Work With

July 18, 2019
Life Coaching

One of the best parts of having freedom in your own coaching business is that you have a final say on everything. That said, just because you’ve made a firm decision on something doesn’t mean it is the right decision. You need to be flexible and when it comes to understanding how to start a career as a life coach, and you should also acknowledge the importance of picking clients you truly want to work with. Believe it or not, there’s no such thing as “serve everybody” in the world of coaching. Niching down plays a vital role, and it’s important to pick clients you truly want to work with.

It will be easier for you to understand your client’s pain points

In a nutshell, coaching is all about bringing your clients from where they are now, to where they want to be. This involves knowing what’s blocking them from achieving their goals and finding their pain points. If you’re able to truly niche down your client preference, understanding and finding their pain points will be much easier. Mainly because you have some sort of connection with this type of client and you’re using the power of your story to make a bigger impact.

You can easily share passion stories

Say for instance someone is looking for a life coach for anxiety, and anxious individuals happen to be one of your areas of focus. If this is the case, it would be a lot easier for you to share both your anxiety and passion stories. We all have our own forms of anxiety, but we often hide it. As a coach, you have been where your client is before and you know the unique struggles facing them. That type of passion story will now enable you to better connect with your clients. There are so many ways how a life coach can help you, and even if you yourself have your own coach, if you’re able to pinpoint the kind of people you really want to serve, sharing all kinds of stories and helping them will be easier.

Working with your chosen niche of clients won’t be so heavy and stressful

Let’s admit it, coaching can be stressful sometimes. This is a business, and just like any business, even when it's rooted from passion, it can still be difficult. We still get bad days. But if you are serving the people you truly want to serve, and working in alignment with your passion and skills, believe it or not, the business will be less stressful. So if you’re unsure on the importance of picking clients you truly want to work with, know that by choosing a coaching niche and niching down, it will help lessen the stress because you truly understand why you want to be a coach and who you are reaching. Knowing why you want to make an impact in other people’s lives will help keep you focused during the rough moments as a small business owner.

This will make building your business easier

It is one thing to wonder how to start a career as a life coach, and it’s another to actually start building that business. If your goal is to simply make money and have a business just so you can say you have a business, it’s going to be tough. But if your goal is to make an impact on people, to turn your passion and your story into something so much more, this is where the magic happens. And in the world of coaching, once you nail down the type of people you want to serve, say for example those seeking a life coach for anxiety, or those going through divorce,  building this business will be a lot easier as you’ll know where to focus your time and efforts. Still complicated, still full of uncertainty, but definitely a lot easier as you’ll know who you’re speaking to and what resonates with them.

You can create a tailor-made coaching practice your clients will benefit from

Another importance of picking clients you truly want to work is that it can help you create a better, tailor-made coaching practice. And this practice will better serve them. When you are clear and confident in who you are serving, you are more in-tune with what your clients need as you get to know them really, really well. What are the big takeaways? How are these clients all similar and yet different? What do they respond well to? As a coach, you should always be thinking of how you can better serve your chosen clients. And you cannot serve everybody thus, pick those that align with your calling and your passions. And then develop a practice that will move you towards actually building a career you love.

Ready to develop your practice and get clear about who you’re going to serve? If you're ready to learn more about how to become a life coach, take a look at The Catalyst Life Coaching Intensive. Vibrant community. Evidence-based life coach training. Lifetime support.


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