Dare to Launch a Coaching Practice You Love

Authentic life coach training + certification for adventurous people

Life's Too Short To Build Someone Else's Business

You're smart, you care and you want to become a life coach.
But you're struggling to make the money or impact you envision because:

person with two arrows pointing to different paths

It's hard to know "the right way" to launch your practice

You don't want to look and sound like everyone else

You want evidenced-based training, not more fluff

You'd love exposure to multiple methods and perspectives

Our Founders Have Been Featured In:

So, Permission Granted...

You Absolutely Can Build A Thriving Practice 100% On Your Terms

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Listen, a lot of talented people dream of having a thriving coaching business, but aren't quite sure how to get there without following the pack.
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We're on a mission to change that.
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We train and certify adventurous coaches, making sure you've got all you need to build a business you love and transform lives, on your terms.

See Course Catalog

We've Already Helped 1,500+ Other Adventurous Coaches

Break the Mold and Build A Thriving Practice

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Become a certified life coach and get exactly what you need to build a coaching business you love:

no fillers

no fluff

no cookie-cutter tricks and tactics

Just pure, evidenced-based training designed to help you unlock your unique strengths and approach.

See Course Catalog

Who Thrives With JRNI?

Enthusiastic Self-Starters

Launching A Coaching Business

Who are we to say you can't achieve X until you've done Y? If you're empathetic and ambitious, you may have the chops.

Health & Wellness Service Providers

Transitioning To Coaching

You're already skilled in one arena, now let's beef up your coaching and business skills for a smooth transition into full-time coaching.

Established Therapists & Coaches

Looking to Level-Up Their Practice

Some people call it "Building Your Empire". We call it Being Your Badass Self, showing others how to do the same.

Just 3 Steps To Unlock Your Unique Coaching Power

Your path to life coach certification could be as easy as 1, 2, 3...

1. Enroll

Choose the coaching program that aligns with your needs. Not sure? Book a call with our team and we'll help you choose the best fit.

2. Engage

Life coach training and building a thriving practice requires actually showing up and doing the work -- you got this.

3. Launch

Dare to create a business you love, transforming people who love you. Without looking and sounding like everyone else.

Enroll now

What's Your Coaching Story Gonna Be?

As one of the premiere coach training programs, we've helped over a thousand other game changers build thriving practices that change lives.
So, the choice is yours:
Take the leap and launch your unique coaching practice, or keep living with What If's.

Adventurous And In Demand: A Simple Checklist For Coaching on Your Terms

Assess your coaching strengths and weaknesses.

Get a simple plan to jumpstart your practice.

Level-up your coaching game and love your work again.

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[Get Your Free Guide]
6 Steps to Start Coaching Today

6 steps to start your life coaching practice

Ready to learn more about what it takes to launch your own effective coaching practice?
This free guide, written by the JRNI Coaching co-founders, will give you the tools to discover your niche, find clients and get started on your path to becoming a coach.
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Plus, when you sign up -- we'll keep you up to date weekly with coaching techniques, and the occasional much-needed kick in the pants to keep you motivated on your coaching journey.

So, what're you waitin' for? Let's get started!