The results are in...

First things first, should you become a life coach? Based on your responses,
you’d make an incredible life coach.

“Okay, cool, but where do I start?”
Your Journey Starts with Knowing Your Coaching Archetype. Your archetype is a summary of your personality, style, and current skill set. It’s what gives you a natural advantage as a coach and helps you understand your innate strengths
*Drumroll, please*


The Professional

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Here's what your seeker style means:

You have a strong desire to find purpose, passion, and joy in your work.
You're a walking quadruple threat of self-motivation, grit, courage, and resilience.
You empower people into bringing fulfillment in their careers and their lives.
People you serve feel validated, transformed, and confident to make decisions.
You’re committed to devoting your time and effort only on things that matter to you.
But have you already taken the leap? Or are you still sitting in your office? (Fingers crossed it's not a cubicle.)

‍It may have already hit you. The bright, fluorescent lights beating down upon you have dimmed the light within you. And you have no idea how you got in this cold, cold place (no seriously, can someone please turn the AC down?)

10 years ago, you envisioned so much more than your current reality. Something more aligned with who you are as a person— a person who’s driven to learn more about themselves and do work you're incredibly passionate about.

Whether it's always been your plan to strike out on your own and make a living doing what you love OR you're nowhere near ready to leave your job but you do want to improve your skill set...

There seems to be some tiptoeing around the decision to finally say heck, yes to life coaching.
Still Feeling Skeptical About the Whole Coaching Thing?
You're probably thinking... "Can I really make a career out of life coaching?" What if you fail? What would your family and friends say? These questions hang over your head as you drag yourself back to work every single day because you have a family to feed and a mortgage to pay.

Here's what we mean by that…
You're hardwired to resist uncertainty.
"Our brain prefers a predictable, negative outcome over an uncertain one."
It's not you. It's your brain.

But here's the thing:
you're curious about life coaching because you're naturally driven to help people. The good news?
"Our mind is flexible and adaptive—it can be trained to thrive in change."
How do you do that?
Glad you asked.

Here’s the no B.S. Caveat you need to know about becoming a coach

You have a breadth of experience—failures, losses, and heartbreaks included—and it has shaped who you have become. The whole you that could be a catalyst for change in another person's life.

And if you can't change that person despite busting out all the life coaching tools and techniques you know, remember that it's not a reflection of how good of a coach you are.


1. You feel a sense of dread whenever you wake up each morning to go to work.

2. You feel trapped in an environment that doesn't promote your potential.

3. You feel unhappy and uninspired.

4. You even feel jealous about what other people are doing.

5. Your current career doesn't line up with your true north.
We'll always have struggles within ourselves. Don't let that stop you from becoming a life coach. As a results-focused human who cares about living a purposeful life, your story holds a lot of meaning for others and you'll provide a lot of value in the world of coaching.
Want to learn more about how to switch careers and create a coaching practice you love?
Get actual answers on how to lose your fears and launch a coaching business you LOVE in this online workshop.

Learn from John Kim and Noelle Cordeaux, founders of JRNI Coaching as they speak honestly about what it takes to step into your own story, and create a viable business.
RSVP for Workshop

To Recap:

Here are the unique qualities and characteristics you already possess to set you up for coaching success (a.k.a. Your Signature Strengths)
“I help everybody find the missing puzzle pieces in their lives from a stance of non-judgement."
"I guide people to figure out what they want and plan how to achieve it."
"I support each member of our community every step of the way."
Own these traits and you'll undoubtedly become a successful coach. Because being true to YOU is how you make real connections.

Speaking of which, wanna meet a coach with the same signature strengths as you?
Say hello to your fellow Professional


"I was miserable at a job that had me entangled in corporate politics, unhealthy competition, manipulative behavior, and an overall toxic environment for an empathic creative.

Something had to give.

I didn't know how the JRNI Coaching Intensive would change my life. I just knew it would. I didn't know I'd practice as a coach and love it. I just knew I was going to learn something about myself that would pave the way for my next move."

Steps to Start your
Life Coaching Practice

I know this might feel like we're moving pretty fast here, but it's crystal clear that you'd make an amazing life coach. If you're ready to move forward and start the process, here's your coaching career game plan.

Step 1: Make the Decision

It's easy to fall into the trap of thinking you're not good enough yet. Especially when you're in the middle of a major life transition and a process of self-acceptance.

When it comes to life coaching, you may not have everything figured out right now. Guess what? It's okay. Trust the evolution.

There's no perfect time to become a coach.​​​​​​​

The question is, do you have it in you to take the first step and boldly claim that you are, or you want to be, a life coach?

Step 2: Get Proper Training

Be hyperaware of the scammy Sammies. There's a lot of B.S. life coaching programs out there, promising certifications overnight. What?! (For comparison, JRNI Coaching provides certification after a 20-week training.)

You need to make sure you get exactly what you need from the life coach training program you choose.
  • Do you vibe with their message?
  • Do they help you pursue your purpose in life?
  • Do they help you understand your own unique coaching style and get comfortable with it?
  • Do they help discern what individuals you can serve best after determining your niche?
  • Do they provide the structure, tools and science not only to heal people but to help them grow?
  • Do they have an interactive community that fosters a sense of belonging, strong connections, and integral partnerships?
Finally, pick the training duration that you will realistically stick with and feels comfortable for you. And when it comes to the cost, remember that you're investing in the foundation of a potential career that will serve you for the rest of your life.

Step 3: Practice with Confidence

Choose practice over perfection and show up as an imperfect human instead of as someone who has it all figured out. Coaching can be natural and intuitive after some training, which makes it a practice. Weave it into your lifestyle by helping, supporting, and coaching your family, friends, and even strangers. Maybe you already have this lifestyle. Keep at it.

And that's just for starters.
“Who’s dishing out all this life coaching wisdom, anyway?”

Meet Your Mentors

Noelle Cordeaux Headshot

“I'm The Professional who went through 5 career changes until life coaching helped me overcome my life issues.“

Noelle Cordeaux

JRNI CEO and Co-Founder

I thought I wanted to be a police officer. Or a lawyer. Perhaps a teacher. I assumed all these different careers would help me find that elusive special something. But I still felt broken.

I went into therapy for years, but I never got to the place where I had concrete action steps to cultivate confidence and happiness.

Then I discovered the science of applied positive psychology. And my Professional brain broke in the best way possible.

I thought to myself: "Oh, this is what I've been looking for." It's this life-changing, transformative technique that makes sense of the world and makes sense of who I am.

And I knew I wanted to bring that to other people such as yourself—currently through my work as CEO of JRNI Coaching, and through being a feminist scholar, ICF-certified coach and speaker who specializes in the relationship with the self.
John Kim headshot

“I'm The Seeker who experienced a rebirth as an unconventional therapist and life coach after my failed marriage.”

John Kim

JRNI Co-Founder, The Angry Therapist

I was meant to lose my way. Because it's only after seeing failure after failure—from career to relationships—that I found myself.

I thought I was going to be a screenwriter. Glad I didn't become one. Instead, I clocked in thousands of hours studying and working in therapy school, rehabs, for-profit and nonprofit centers. And that's when I finally made sense of my story.

I used my Seeker character strengths as my compass in my journey of self-discovery. My love for connecting with people shone through my string of failures. And I stumbled upon that elusive special something that I couldn't have discovered had I not gotten lost: a sense of purpose.

I found a novel way of helping people not only as a licensed marriage and family therapist but as a life coach. And I want to share that with you so you can build a life that you love.
Our shared love of coaching and helping others brought us together almost a decade ago. But the coaching programs we wanted didn't exist then, and so we knew we had to create one that would have resonated to us as humans.

Keep reading, and we'll show you a sneak peek of how we teach the techniques and methods that have helped our clients make progress in their own lives.

“You will either step forward into growth, or you will step backward into safety.”

― Abraham Maslow

WOOHOO! You made it to the end.

Boy, oh boy, are you gonna be rewarded for your dedication! Now that you're part of the JRNI fam, you'll be the first to know whenever we come up with more ways to serve our community.

You'd make a great coach, so let's dive deeper and go over all the wonderful pathways that your coaching career might take via our workshop.
RSVP for Workshop