It's time to Make a Bigger Impact

JRNI Coaching is an online 20-week life coach certification for therapists who are ready to make a bigger impact in the lives of their clients.

Coaching Can Take You Further

 John Kim and Noelle Cordeaux

Whether you’ve been a therapist for a decade or you’re just starting out on your journey towards becoming one, you already know some of the restrictions and limitations that traditional therapy can hold. You also know the many benefits and positive aspects of therapy. Perhaps you've been wondering how to become a life coach, add skills to your toolbox and learn more about the difference between coaching and therapy.

We've been there too! JRNI was founded by a therapist-turned-life coach, John Kim, and an academic, Noelle Cordeaux, who grew tired of the established system and longed for a way to make a different kind of impact, to build on what they knew and go further.

Over the past decade, we've talked to so many other therapists and those who made the leap from therapist to coach and time and again, we heard the same frustrations alongside all the positive aspects:

"I love my clients. I love helping people on their path to healing but there’s so many limitations with the clinical route." many rules around how I can work with my clients and I'm not sure they all need therapy... can be dry, lonely and solitary work without a larger community to work alongside...

...the establishment is clinical and sterile with endless paperwork and insurance issues...

We believe in the efficacy of therapy.
But, what if you had another way to make an impact?

JRNI Coaching

Unlocks the Power of Your Story

Our online, 20-week life coach certification program includes:

An expert instructor
Evidence-based education with expert coaches.
ICF Accredited International Coach Federation
ICF Accredited via the CCE Program.
Community of coaches
Small group learning and vibrant community of 750+ graduates.
Live events for coaching opportunities
Real world events and practice opportunities.
Tools and resources
Tools & resources to kickstart your business and more.

Take Your Clients Beyond Baseline

❯ Life coaching picks up where traditional therapy leaves off
❯ Take your clients from a baseline functioning state to thriving
❯ Focus on co-creating the future

Your client is the expert on their life. As a therapist turned life coach, you'll learn to use a future-oriented focus and positive psychology techniques to help your clients achieve their goals.

Enjoy More Freedom As A Coach

❯ Decide if a client needs therapy or coaching, and go from there.
❯ Build a side business as a coach, and control how you practice
❯ Freedom to work from anywhere you want

Can a therapist become a life coach? Absolutely. You decide whether clients need therapy or coaching, allowing you to practice as you choose.

Use Your Story to Help Others

❯ No matter what's in your past, there’s tremendous power in your story to affect others
❯ Your unique perspective is the reason clients want to work with you
❯ Help others get unstuck and move forward with authenticity and honesty

Drawing from your unique background, JRNI will help you learn to use your story in your own unique practice as a coach.

Expand Your Unique Skill Set

❯ Build on your therapy training, and learn to ask powerful questions with appreciative inquiry
❯ Understand the life-changing power of positive psychology
❯ Leverage the science of meaning and purpose

Adding coaching to your skill set as a therapist can be a wonderful experience. With your existing solid foundation in psychology and how humans operate, the skills associated with life coaching are a natural fit to enhance your current abilities.

The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

Irreverent Gamechangers

We get asked a lot about that word "irreverent," and what it means to the Catalyst Coaching Intensive. It represents the kind of vibrant, live-out-loud spirit we embody as an organization and look for in our potential coaches.

We seek to dismantle the systems that hold each of us back unfairly.
We create opportunities for everyone to succeed.

We leave the status quo behind.
We commit to creating a life we truly love.

We won't be bound by the expectations that were set for us before we were even born.  
We write our own roadmaps and make our own future.

We are hungry for more and commit to living life to the fullest, whatever that looks like for each of us.

The Catalyst Coaching Intensive is for those who are tired of the system.
It’s for genuine gamechangers who have a strong desire to create lasting change in the lives of others and are determined to succeed on their own terms.

Life Coaching PODCAST

John Kim and Noelle Cordeaux, JRNI founders
Want to learn more about the science behind coaching? John Kim (The Angry Therapist) and Noelle Cordeaux (CEO of JRNI) are teaming up to tackle the big world of positive psychology, meaning and life coaching.  
New episodes weekly, special guest interviews, science, magic and more.
The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

Life coaching is a combination of awesome ingredients

positive psychology + goal setting theory + the power of your story =
help clients overcome obstacles & reach their highest potential.

Join The Coaching Revolution With JRNI

We are big believers in the efficacy of both therapy and coaching. We work tirelessly to ensure that our program complements and enhances the background and work of therapists.

Accredited and certified program

Accredited & Certified Training

Accredited by the ICF (International Coach Federation)
Curriculum is rooted in effective communication, goal setting, facilitating learning and results
Upon graduation, you'll receive a JRNI certification and recognition of your ICF CCE Hours

evidence-backed and science-backed

Evidence-Based Curriculum

Our curriculum is grounded entirely in empirical and theoretical knowledge
Learn the power of positive psychology, goal setting theory and strength based coaching interventions
Enjoy the benefit of organizational research and presentation on cutting edge techniques

Expert coaches and instructors

Array of Expert Instructors

Meet weekly with PhD level psychologists, philosophers, social workers and expert coaches
Highly collaborative, discussion-based learning environment
Classes and resources are updated frequently with the latest methods and techniques

Network of coaches

Vibrant Community & Network of Coaches  

The JRNI Coaching Community is a tight-knit group of global professionals
We have many therapists, psychologists and PhDs across the country always happy to give a helping hand
Rely on the power of the collective for strength as you pursue your purpose


Tuition for lifetime access to JRNI Coaching, including the live classes, all materials, coaching mentorship, certification in our methods and membership to the JRNI Community is $3,995. We offer a variety of payment plans, beginning as low as $287 per month.

It’s Time to


We’ve been where you are -- therapists who love our work but are eager to go beyond, to make a larger impact in our communities and with our clients. We invite you to join the coaching revolution.



Why should I add Coaching to my skill set, as a therapist?

We believe in the efficacy of therapy. We've heard from therapists who have taken our program that coach training and the ability to practice as a coach on the side has given them greater freedom. Freedom to decide what your client needs, and how best to serve them. Freedom from set schedules, from complicated insurance billing issues, from diagnosis issues, billing problems, restrictions and limitations. Freedom from these restrictions means more time spent with clients, more real and authentic human connections. Give yourself the freedom to live a more flexible lifestyle and to earn more money, on your own terms.

What are the advantages of training with JRNI?

JRNI offers science-backed, evidence-based life coach training that is deeply rooted in positive psychology. Our program is entirely online and lasts 20 weeks, which includes live weekly coach training, exposure to a wide variety of methods and techniques, and business development.

We are not just a training program but a vibrant, diverse, and inclusive community of coaches who are committed to bettering ourselves and the world. Your journey doesn’t end when your training does, JRNI offers lifetime support, live events, real world experience and a solid foundational community to uplift and support you as you reach your own goals.  

We often tell people that this isn’t a life coaching program, it’s a life changing program. We say this because we’ve seen it time and time again and we can’t wait for you to experience it for yourself.

Do I have what it takes to become a coach?

A great coach is someone who is passionate about helping others, inspired by the wide breadth of human possibility, and able to help others stoke the potential within themselves. Good coaches are devoted to the growth of their clients and to always learning and growing. We believe that a successful coach can come from almost any background.

People bring their whole selves to coaching -- their story, their history, their experiences, unique talents and beliefs -- and create a practice that is as unique as they are. Our graduates also have come from all different backgrounds -- therapists, executives, managers, HR professionals, fitness experts, influencers, stay at home dads, mothers looking to re-enter the workforce, nurses, yoga instructors and hundreds more.

The thing our people have in common is a strong desire to improve themselves and a calling to do this work. They often tell us that they’ve been coaching informally and having these conversations for years, and now want to take it to the next level with professional training and support.

If you feel the pull to do this, then you are probably in the right place! Let’s schedule a call to talk more about your goals and how JRNI can help you.

Is this program Certified by the International Coaching Federation?

Yes! Our program is accredited by the International Coach Federation (ICF), the only globally recognized, independent credentialing program for coach practitioners, via their CCE program (Continuing Coach Education). When you graduate from our program you will be awarded 36 CCE credits towards ICF certification or renewal. The ICF is a non-profit, professional organization and their mission is to build, support and preserve the integrity of the coaching profession.

That being said, coaching is an emerging and unregulated field. There are quite a few organizations who have set up very good professional standards (that we teach and adhere to) and many organizations that certify coaches in a specific technique or school of thought. There are athletic coaches, executive coaches, health coaches, life coaches and so many more.

At JRNI we train life coaches to work and build practices in the wellness marketplace. We certify that all of our coaches have been trained in our evidence-based technique and are theoretically, relationally and ethically qualified to work as coaches. Our training is grounded in adaptive therapeutic change technique, goal setting theory, the science of positive psychology, and much more. Beyond theory you will learn everything you need to know to coach, from theories and concepts to branding and marketing.

How does JRNI define life coaching?

Life coaching is a partnership between a coach and a client that moves the client forward to become the best version of him or herself through the application of motivation, accountability, planning, troubleshooting and support.

What’s the difference between coaching and therapy?

As a coach, one of the questions that you will have to learn how to comfortably address is what is the difference between coaching and therapy. It's important to understand the similarities and differences between coaching and therapy. Therapy is focused on bringing people from suffering to baseline. Therapy deals more with behavioral or emotional problems, disruptive situations and works to bring clients towards normal function by healing disfunction.

Coaching is focused on bringing people from baseline to flourishing. Coaching helps functional people achieve higher goals and achieve excellence while creating their ideal life. The main focus remains on flourishing, and creating the future. Coaching is client led, and the topics and issues the client brings to the conversation sets the context as coaching or therapy.

JRNI focuses on coaching, and we will teach you how to know the difference and how to refer out clients who need therapy instead of coaching.

A life coach is primarily skilled at:
Focusing on the future and creating a path forward
Creating goals and an action plan to achieve them with accountability and motivation
Improving communication skills
Creating an excellent work/life balance

A therapist is better equipped to help clients:
Work through past traumas to find healing and recovery
Determine the reasons previous partnerships were damaging or unsuccessful
Deal with depression or anxiety that is affecting functioning
Working through the trauma of grief and severe loss