We believe in the efficacy of therapy. We've heard from therapists who have taken our program that coach training and the ability to practice as a coach on the side has given them greater freedom. Freedom to decide what your client needs, and how best to serve them. Freedom from set schedules, from complicated insurance billing issues, from diagnosis issues, billing problems, restrictions and limitations. Freedom from these restrictions means more time spent with clients, more real and authentic human connections. Give yourself the freedom to live a more flexible lifestyle and to earn more money, on your own terms.

JRNI offers science-backed, evidence-based life coach training that is deeply rooted in positive psychology. Our program is entirely online and lasts 20 weeks, which includes live weekly coach training, exposure to a wide variety of methods and techniques, and business development.
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We are not just a training program but a vibrant, diverse, and inclusive community of coaches who are committed to bettering ourselves and the world. Your journey doesn’t end when your training does, JRNI offers lifetime support, live events, real world experience and a solid foundational community to uplift and support you as you reach your own goals.  
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We often tell people that this isn’t a life coaching program, it’s a life changing program. We say this because we’ve seen it time and time again and we can’t wait for you to experience it for yourself.

A great coach is someone who is passionate about helping others, inspired by the wide breadth of human possibility, and able to help others stoke the potential within themselves. Good coaches are devoted to the growth of their clients and to always learning and growing. We believe that a successful coach can come from almost any background.
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People bring their whole selves to coaching -- their story, their history, their experiences, unique talents and beliefs -- and create a practice that is as unique as they are. Our graduates also have come from all different backgrounds -- therapists, executives, managers, HR professionals, fitness experts, influencers, stay at home dads, mothers looking to re-enter the workforce, nurses, yoga instructors and hundreds more.
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The thing our people have in common is a strong desire to improve themselves and a calling to do this work. They often tell us that they’ve been coaching informally and having these conversations for years, and now want to take it to the next level with professional training and support.
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If you feel the pull to do this, then you are probably in the right place! Let’s schedule a call to talk more about your goals and how JRNI can help you.

Yes! Our program is accredited by the International Coach Federation (ICF), the only globally recognized, independent credentialing program for coach practitioners, via their CCE program (Continuing Coach Education). When you graduate from our program you will be awarded 36 CCE credits towards ICF certification or renewal. The ICF is a non-profit, professional organization and their mission is to build, support and preserve the integrity of the coaching profession.
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That being said, coaching is an emerging and unregulated field. There are quite a few organizations who have set up very good professional standards (that we teach and adhere to) and many organizations that certify coaches in a specific technique or school of thought. There are athletic coaches, executive coaches, health coaches, life coaches and so many more.
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At JRNI we train life coaches to work and build practices in the wellness marketplace. We certify that all of our coaches have been trained in our evidence-based technique and are theoretically, relationally and ethically qualified to work as coaches. Our training is grounded in adaptive therapeutic change technique, goal setting theory, the science of positive psychology, and much more. Beyond theory you will learn everything you need to know to coach, from theories and concepts to branding and marketing.

Life coaching is a partnership between a coach and a client that moves the client forward to become the best version of him or herself through the application of motivation, accountability, planning, troubleshooting and support.

As a coach, one of the questions that you will have to learn how to comfortably address is what is the difference between coaching and therapy. It's important to understand the similarities and differences between coaching and therapy. Therapy is focused on bringing people from suffering to baseline. Therapy deals more with behavioral or emotional problems, disruptive situations and works to bring clients towards normal function by healing disfunction.
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Coaching is focused on bringing people from baseline to flourishing. Coaching helps functional people achieve higher goals and achieve excellence while creating their ideal life. The main focus remains on flourishing, and creating the future. Coaching is client led, and the topics and issues the client brings to the conversation sets the context as coaching or therapy.
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JRNI focuses on coaching, and we will teach you how to know the difference and how to refer out clients who need therapy instead of coaching.

A life coach is primarily skilled at:
Focusing on the future and creating a path forward
Creating goals and an action plan to achieve them with accountability and motivation
Improving communication skills
Creating an excellent work/life balance

A therapist is better equipped to help clients:
Work through past traumas to find healing and recovery
Determine the reasons previous partnerships were damaging or unsuccessful
Deal with depression or anxiety that is affecting functioning
Working through the trauma of grief and severe loss