Your Story can Change lives.

The JRNI Coaching Intensive is an online life coach certification for imperfect people to pursue their perfect calling and launch a coaching practice that makes an impact
July 2020 Cohorts Have Filled!
Next Cohort Begins August 9th -- Enrollment Deadline July 22nd

Not Your Average Coach Training Program

You Want Something Different

You don’t fit the mold. You’re irreverent, down-to-earth, you value transparency and a no-bullshit approach. As you’ve begun your journey towards becoming a powerful force for good in the world, you haven’t quite found a life coach certification that works for you. Everything feels the same -- cookie cutter programs and stale approaches.

You want a life coach training program that’s grounded in science, as unique as you are, with authentic instructors and fellow students who are dedicated to forging a unique path in the world of coaching.

Now Consider This:

What if... there was an easier way to build and launch your coaching practice within the year?

What if... you didn’t have to reinvent the wheel and do it all on your own?

What if... there was a coach training program as vibrant and unique as you and your goals?

The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

A Truly Unique Experience

The JRNI Coaching Intensive is an eye-opening, one-of-a-kind life coach training program where YOU get to shine. You’ll work alongside outrageously supportive coaches in all phases of life coaching and will be celebrated for exactly who you are right now as you learn how to become a life coach.

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Community Like No Other

JRNI Coaching isn’t just a life coach certification, it’s a launchpad for your own personal, intensely unique coaching practice. Plug into the JRNI Coaching community that’s been developing over the better part of a decade.

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World Class Training

Evidence-based and science-backed life coach training is the foundation of what we do. Our instructors are industry experts and bring decades of experience to the classroom. From wellness to corporate and beyond, we prepare you to thrive wherever you're headed.

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Get Set Up for Success

We want to showcase you to the world via your own JRNI coach profile, feature your writing on our blog, and help you build your practice alongside our growing virtual and real-world communities.

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Breaking Down Barriers

We take it into the real world, with live events for you to network and gain coaching experience. We form valuable, exclusive partnerships and provide life coaching job opportunities to our graduates.

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career change
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wellness professionals
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hr experts
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How JRNI Coaching Works

Through our unique presentations and live, interactive weekly online class sessions, we give students a thorough understanding of the coaching spectrum. We optimize the education process via videos, writing, group work, and coaching simulations.

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1. Meet Your JRNI Cohort

You'll be placed in a small group of like-minded peers for the duration of the program, to support, encourage, uplift and hold one another accountable.

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2. Live Weekly Instruction

Held on Sundays, our LIVE, 20-week 100% online class sessions are led by qualified, top-tier instructors from a broad range of coaching backgrounds.

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3.  Build A Strong Foundation

Experience lectures, quizzes and more on our self-paced learning platform. You'll gain a strong foundation in Positive Psychology and fundamental coaching techniques.

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4. Launch Your Business

You'll work through our signature business development classes, where you'll tackle your fears, write your mission statement, and create your JRNI profile. This is all included as part of your training.


What Our Graduates Are Saying

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Brought a skill set that I could create my dream career with!

Crystal Richard -- 2018 Graduate

"My experience in JRNI Coaching was electrifyingly eye opening. Learning the aspects of coaching and how my work as a Therapist overlapped in the training was incredible. Concepts were reinforced. I highly benefited from getting to learn from some of the most amazing coaches in the industry. The world of wellness is changing, I finally found my tribe, my people. The program was so validating, life affirming and brought a skill set that I could create my dream career with! If you’re thinking about taking the leap, just do it! Take it from me, you’ll be glad you did!"

Jay Zaltzman

Surpassed my expectations

Jay Zaltzman -- 2018 Graduate

"JRNI Coaching surpassed my expectations. Here's why: first, it provided a great theoretical foundation, teaching me various coaching approaches and the reasons why they are effective. Second, it gave me many opportunities to actually practice coaching. And finally, even after completing the program, I've continued to receive support from JRNI with additional education, help marketing and developing my business as a coach, and an extremely supportive Facebook group of graduates."

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I've seen myself grow into my highest self

Avery Carrier -- 2018 Graduate

"I didn’t expect to come into such a welcoming community of unique people around the world, but I’m so happy I did. I learned so much about myself, my life coaching style, my niche, and even more about community and acceptance.  I’ve seen myself grow into my true and highest self, and can now use that to positively impact others and use skills I didn’t have before to focus on getting my clients excited about their future. It’s a huge bonus that JRNI is a community that offers 24/7 connection with other coaches around the world."

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If you are considering it, just jump in!

Melanie Eggleston  -- 2017 Graduate

"I am so thrilled that I took the program because not only does it benefit my clients, but I feel in my day to day life, it has made me more willing to try new things, take chances and I feel pretty fearless now. I went in without feeling like I needed or even really wanted much to change in my life, but I grew SO MUCH! I believe there is never the "right time" to do things you are interested in, if you are considering it, just jump in!"

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It continues to be the best decision I ever made

Marie Senzaiz - 2018 Graduate

"I was in a major life transition when I decided to take JRNI Coaching. With no clear expectations I jumped in and was blown away from day one!! From the comfort of my own home each week I was being handed the tools for that "forever kind of change" we all dream of but not sure how to go about making happen. The entire JRNI experience never actually ends, it continues to be the best decision I ever made."

Irreverent Gamechangers

We get asked a lot about that word "irreverent," and what it means to the Catalyst Coaching Intensive. It represents the kind of vibrant, live-out-loud spirit we embody as an organization and look for in our potential coaches.

We seek to dismantle the systems that hold each of us back unfairly.
We create opportunities for everyone to succeed.

We leave the status quo behind.
We commit to creating a life we truly love.

We won't be bound by the expectations that were set for us before we were even born.  
We write our own roadmaps and make our own future.

We are hungry for more and commit to living life to the fullest, whatever that looks like for each of us.

Program Leaders

Catalyst Intensive founder Noelle Cordeaux

Noelle Cordeaux

Noelle Cordeaux is CEO and co-founder of JRNI. She is also a feminist scholar, coach, speaker, and sexologist who specializes in the relationship with the self. She has carved out a unique niche in the world of coaching, combining evidence-based scientific methods grounded in positive psychology with traditional, clinical sexology to help her clients gain true progress. Noelle is highly trained in positive psychology, an ICF Certified Coach, holds a B.A. in Literature from Rutgers University and a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas.

Catalyst Intensive founder John Kim also known as The Angry Therapist

John Kim, LMFT

John Kim, LMFT, (AKA The Angry Therapist) and co-founder of JRNI, pioneered the online life coaching movement. Seven years ago, John Kim's divorce led to his total re-birth and he became an unconventional therapist and life coach by working out of the box and growing his audience of like-minded people from the ground up. John's books The Angry Therapist’s No BS Guide to Finding and Living Your Own Truth and I Used to Be a Miserable F*ck: An Everyman's Guide to a Meaningful Life have inspired thousands to change their lives.

Meet All Your Instructors
The JRNI founders have been featured in:
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Mind Body Green logo
NPR logo
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Popsugar logo
Psychology Today logo
Thrive global logo
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Elite Daily logo


Our program is accredited by the International Coach Federation (ICF), the only globally recognized credentialing program for coach practitioners, via their CCE program (Continuing Coach Education). JRNI Coaching is also a member of the Association of Coach Training Organizations.

Graduates of JRNI Coaching will receive a certificate in the JRNI training and methodologies, in addition to earning ICF CCE units.


Benefits & Perks

We provide all of our graduates with training, opportunities, ongoing skill building, support and education.

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Live, online weekly class sessions led by experts in the field. Foundational training in Positive Psychology and Appreciative Inquiry in addition to exposure to a variety of coaching techniques.

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A community of fellow students and alumni to partner, network with as you become a certified life coach. Dedicated profile pages, detailed JRNI coaching business roadmap, and so much more.

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Office Hours

Exclusive weekly Office Hours with Noelle Cordeaux and John Kim to discuss class topics, talk shop, and get advice on coaching best practices.

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Participate in opportunities to put your skills to good use at live wellness events such as SXSW and the JRNI Annual Retreat.

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Partake in practice opportunities via peer coaching,  JRNI client matching and live partner events.

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Job Board

Benefit from coaching job opportunities vetted by JRNI, exclusively offered to our alumni.

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Leverage our corporate partnerships to elevate your own coaching brand.

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Submit your writing and articles to our blog and benefit from our editorial eye, topic ideas and promotion via our social media accounts.

The Catalyst Coaching Intensive is for those who are tired of the system.
It’s for genuine gamechangers who have a strong desire to create lasting change in the lives of others and are determined to succeed on their own terms.

Life Coaching PODCAST

John Kim and Noelle Cordeaux, JRNI founders
Want to learn more about the science behind coaching? John Kim (The Angry Therapist) and Noelle Cordeaux (CEO of JRNI) are teaming up to tackle the big world of positive psychology, meaning and life coaching.  
New episodes weekly, special guest interviews, science, magic and more.

Tuition & Payment Plans

Tuition for lifetime access to JRNI Coaching, certification in our methods and membership in our JRNI Coaching Collective is $3,995 with payment plans beginning as low as $287 per month.

MILITARY & FIRST RESPONDER DISCOUNT: We are proud to offer a discount to our First Responder, Active Duty, Veteran service members and their spouses.

Inclusion & Diversity Matter

We’re passionate about creating an inclusive program and community that reflects the world we want to live in. We welcome those of any background, gender identity, race, sexual orientation and ethnicity. We are committed to living these values in the way that we accept, love and hold space for one another.


What are the advantages of training with JRNI?

JRNI offers science-backed, evidence-based life coach training that is deeply rooted in positive psychology. Our program is entirely online and lasts 20 weeks, which includes live weekly coach training, exposure to a wide variety of methods and techniques, and business development.

We are not just a training program but a vibrant, diverse, and inclusive community of coaches who are committed to bettering ourselves and the world. Your journey doesn’t end when your training does, JRNI offers lifetime support, live events, real world experience and a solid foundational community to uplift and support you as you reach your own goals.

JRNI is accredited by the International Coach Federation (ICF), the only globally recognized, independent credentialing program for coach practitioners, via their CCE program (Continuing Coach Education). When you graduate from our program you will be awarded 32 CCE credits towards ICF certification or renewal.

We often tell people that this isn’t a life coaching program, it’s a life changing program. We say this because we’ve seen it time and time again and we can’t wait for you to experience it for yourself.

Do I have what it takes to become a coach?

A great coach is someone who is passionate about helping others, inspired by the wide breadth of human possibility, and able to help others stoke the potential within themselves. Good coaches are devoted to the growth of their clients and to always learning and growing. We believe that a successful coach can come from almost any background.

People bring their whole selves to coaching -- their story, their history, their experiences, unique talents and beliefs -- and create a practice that is as unique as they are. Our graduates also have come from all different backgrounds -- therapists, executives, managers, HR professionals, fitness experts, influencers, stay at home dads, mothers looking to re-enter the workforce, nurses, yoga instructors and hundreds more.

The thing our people have in common is a strong desire to improve themselves and a calling to do this work. They often tell us that they’ve been coaching informally and having these conversations for years, and now want to take it to the next level with professional training and support.

If you feel the pull to do this, then you are probably in the right place! Let’s schedule a call to talk more about your goals and how JRNI can help you.

Is this Program Certified by the International Coaching Federation?

Yes! Our program is accredited by the International Coach Federation (ICF), the only globally recognized, independent credentialing program for coach practitioners, via their CCE program (Continuing Coach Education). When you graduate from our program you will be awarded 32 CCE credits towards ICF certification or renewal. The ICF is a non-profit, professional organization and their mission is to build, support and preserve the integrity of the coaching profession.

That being said, coaching is an emerging and unregulated field. There are quite a few organizations who have set up very good professional standards (that we teach and adhere to) and many organizations that certify coaches in a specific technique or school of thought. There are athletic coaches, executive coaches, health coaches, life coaches and so many more.

At JRNI Coaching we train life coaches to work and build practices in the wellness marketplace. We certify that all of our coaches have been trained in our evidence-based technique and are theoretically, relationally and ethically qualified to work as coaches. Our training is grounded in adaptive therapeutic change technique, goal setting theory, the science of positive psychology, and much more. Beyond theory you will learn everything you need to know to coach, from theories and concepts to branding and marketing.

How does JRNI define life coaching?

Life coaching is a partnership between a coach and a client that moves the client forward to become the best version of him or herself through the application of motivation, accountability, planning, troubleshooting and support.

What’s the difference between coaching and therapy?

As a coach, one of the questions that you will have to learn how to comfortably address is what is the difference between coaching and therapy. Therapy is focused on bringing people from suffering to baseline. Therapy deals more with behavioral or emotional problems, disruptive situations and works to bring clients towards normal function by healing disfunction.

Coaching is focused on bringing people from baseline to flourishing. Coaching helps functional people achieve higher goals and achieve excellence while creating their ideal life. The main focus remains on flourishing, and creating the future. Coaching is client led, and the topics and issues the client brings to the conversation sets the context as coaching or therapy.

JRNI focuses on coaching, and we will teach you how to know the difference and how to refer out clients who need therapy instead of coaching.

What does it take to become a successful life coach?

Passion, work, and desire to help others. Like everything worth having, that’s what it takes to become a successful life coach. Life coaching is a legitimate, exciting and emerging career path.

But everyone has their own definition of success. For some, it’s a full practice. For others, it’s a side gig. For others, it’s something to add to their current job or a way into speaking, book deals, etc. You have to determine what success looks like for you. But yes, it’s possible and graduates of our program have found many ways to parlay coaching skills into success.

What if I currently have a full-time job, do I need lots of time for JRNI Coaching?

Most people who become life coaches have a full-time job. JRNI Coaching is designed to be taken while you are continuing your life, which includes a full-time job. That’s why class is on Sundays and you can work through all the material on your own time. All the materials are hosted online permanently on your Student Portal.

When is the best time to begin?

There’s no perfect time to begin this incredible journey, it’s more about what’s right for you. If this is something you’ve been thinking about for a while, you just have to let go and start the journey. You’ll figure out everything else.
Overthinking and fear will always prevent you from making a difference in this world, if you let them. The best time is now. Really. If you’re reading this, it’s been brewing inside you. No more waiting. So many wait because they think they have to be at a better place in their life or have “their sh*t together.” That’s not true. Co-founder John Kim helped thousands when he was at the lowest point in his life. If you’re passionate about becoming a life coach, do it now.

How do I enroll?

If you feel ready to begin your journey, you can click here to enroll.

How long is the program?

There are 20 weeks of live instruction, with breaks for major holidays, held on Sundays mornings Pacific Time. After you complete the 20 weeks, you will be a full fledged member of the JRNI Coaching Community.

What if I want to retake a class or the entire program?

We believe in our training and we suppor life-long learning. For this reason, we allow you to retake the Intensive whenever you’d like for a one time fee of only $500. If you simply want to sit in on a class (or four!) for a refresh or just because you loved the instructor, you can do so free of charge for up to 4 live class sessions.

Will JRNI help me find clients?

JRNI works to provide students and alumni with plenty of practice opportunities via our live event appearances such as SXSW, where we offer free sessions to members of the public. We’re the only life coaching platform that offers our community free sessions from our newly graduated coaches. We know how hard it is to get your first website up and running, so you'll get your own beautiful profile page upon graduation to help attract clients. You'll have the opportunity to be published on our blog. We also post job board listings and pass along coaching job opportunities as they are presented to us.

JRNI provides evidence-based training and also the business tools and community support to build your practice. This isn’t an overnight process, this is the beginning of building something that lasts and it’s important to understand that when you begin to think about expectations around getting clients.

Who do I coach?

During your training, you will decide on a niche, your own speciality. JRNI will provide you with your own Coach Profile Page so you don't have to worry about building out a website to launch your practice. We will push you out into our community through live events and real world experiences.  People will read about you through your JRNI profile, social media and your blog posts. Those who gravitate toward you, your story, and what area of life you coach in, will be the people you coach.

Of course, that's only the beginning.  Your coaching skills also enhance your current skill-set and abilities, and you will find ways to use coaching as a skill at your current job. You will also coach people in your own offline communities. Friends, family, co-workers. As you grow as a coach and as a brand, you will throw bigger nets, attracting more and more people.

How do I find my niche?

You will specialize in an area of life, depending on what you’re passionate about. Usually it’s tied to your story and what you’ve overcome and grown through. But you won’t be locked into it as our niches and specialties change as we change and grow.  At the end of the day, you’ll coach people in anything you’re passionate about. That being said, everything overlaps so just because your niche is relationships doesn’t mean you won’t be talking about other things like life transitions, family, etc. Your “type” of coaching is just a way to market and brand yourself. There is no limit when it comes to the content of the session. You’ll coach your clients on what they need coaching on and what you feel confident in coaching.

Can I become a coach if I still have sh*t to deal with in my own life?

This is one of the greatest misconceptions about life coaching, that you have to be perfect or have your “sh*t” together to help others. This is completely false. Yes, you have to be able to get out of bed and hold a conversation, but you don’t have to be a perfect person at the top of your life game with every single thing going perfectly.

Co-founder John Kim was going through a divorce and starting his life all over when he started coaching people. All you need to life coach someone is a passion to help others, training, a strong community and a story. We all have a story that can help others, so we’re here to help you with the rest of it.

Do I have to become a professional coach or do coaching skills apply in other fields?

Many of our graduates choose to apply what they’ve learned at JRNI to their existing full time positions and found that satisfying on a number of levels. Our training enhances your current skill set and gives you new tools to utilize in your current role. Therapists, HR professionals, techies, nurses, teachers, social workers -- all of these people have found our training useful in elevating their existing skills and for assuming leadership positions within their organizations.

Major companies spend a great deal on life coach training institutes, so your training can benefit the organizations that you are already working alongside. There are countless opportunities for professionals to use coaching techniques and many people who utilize these skills don’t call themselves coaches.

Is the program 100% online?

Yes. The training portion of the program is entirely online, which means you have the freedom and flexibility you need to learn how to become a life coach. We use video conferencing to host our live, real time, online classes. They are interactive and you can see and talk to everybody in the class. Our online classes typically take place on Sundays mornings (Pacific Time) and run for about 2 hours. We always post recordings of all class sessions. Everything is done online from the comfort of your own home or on the go. We also host real world events and gather together at SXSW as well as our JRNI Annual Retreat, but these retreats are optional.

What if I miss a class?

Our alumni are welcome to retake any class as many times as they like. If you miss a section or we add to the curriculum, take it again!

What can I expect to accomplish by the end of this course?

You will graduate JRNI Coaching with coaching competency, confidence, and a road map to build your practice. You will also receive 32 CCE units to apply towards ICF certification if you so choose. You will join our incredible community of alumni and have the opportunity to write and coach as part of the JRNI Coaching Collective at our live events, gain access to our job board and ongoing partner.

How much does it cost to become a life coach?

Many coach training programs are triple the price of JRNI Coaching. We keep our tuition low because our mission is to knock down as many barriers as we can for passionate people who want to help others. That includes financial barriers. That is why we offer our entire 20-week training program, personalized support and certification in our methods for a tuition of $3,995 with several long-term payment plan options.

We believe JRNI Coaching is an investment in yourself and in your future. Our graduates are working in a wide variety of different fields, using their coaching skills not only as professional coaches but to supplement skills and careers they are already invested in.

We are so much more than an online life coach training program, we are a company built by coaches for coaches, and we invest equally in every coach that we train. We are leaders in the life coaching marketplace and in the world of wellness. We are looking for passionate, vibrant people that we can invest in; we are not looking to churn unprepared people through a training program and toss them out into the cold. We want our coaches to become rock stars in their own right and achieve their goals.

What is your refund policy?

We believe in the value our program provides to all of our students. We offer a 7-day refund policy after the first live class. If for any reason you are dissatisfied (although we’re sure you’ll love it), we will offer you a full refund, minus any non-refundable deposits.

What are my financing options?

We want everyone to have the opportunity to join us on this life-changing journey.  We offer multiple payment plan options to assist those in varying financial situations. Please click here to view pricing options or schedule a call with one of our team members for more information on our payment plans and how we can help you achieve your goals.

I have other questions, can I call JRNI?

Yes! Click here to schedule a call with one of our team members for more information, to get your questions answered and see how we can help you become a force for good. You can also reach us at 415-799-1316.

The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

It's Your Time to Thrive

Become a certified life coach today and begin sharing your story with those who need it most, all on your terms.
Just imagine what your world as a coach could look like in only 20 weeks.
‍You're ready to go deeper, to gain the skills and support you need to go further.