The Results Are In...

Irreverent Gamechangers

We get asked a lot about that word "irreverent," and what it means to the Catalyst Coaching Intensive. It represents the kind of vibrant, live-out-loud spirit we embody as an organization and look for in our potential coaches.

We seek to dismantle the systems that hold each of us back unfairly.
We create opportunities for everyone to succeed.

We leave the status quo behind.
We commit to creating a life we truly love.

We won't be bound by the expectations that were set for us before we were even born.  
We write our own roadmaps and make our own future.

We are hungry for more and commit to living life to the fullest, whatever that looks like for each of us.

The Catalyst Coaching Intensive is for those who are tired of the system.
It’s for genuine gamechangers who have a strong desire to create lasting change in the lives of others and are determined to succeed on their own terms.

Life Coaching PODCAST

John Kim and Noelle Cordeaux, JRNI founders
Want to learn more about the science behind coaching? John Kim (The Angry Therapist) and Noelle Cordeaux (CEO of JRNI) are teaming up to tackle the big world of positive psychology, meaning and life coaching.  
New episodes weekly, special guest interviews, science, magic and more.
The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.
First things first, should you become a life coach?
Based on your responses, you’d make an incredible life coach.
“Okay, cool, but where do I start?”

Your Journey Starts with Knowing Your Coaching Archetype

Your archetype is a summary of your personality, style, and current skill set. It’s what gives you a natural advantage as a coach and helps you understand your innate strengths.

*Drumroll, please*

you're The Lifelong Learner

...and you're meant to help others with your one of a kind scholarly approach.

Here's what your lifelong learner style means:

You have a genuine passion for learning. You make time for it, no matter how busy life gets.
You're knowledgeable and extremely skilled.
You have a deep understanding of yourself and the world around you.
You love investing in your self-improvement.
You're a curious collector of certifications, courses, and programs that enrich your life.
In a nutshell, people are drawn to you like bees 'round a honeypot because they see you as an expert.

If only you'd give 'practicing' the same amount of time and effort you set aside for 'learning'.
Still busy completing yet another course that you felt like you just gotta have, eh?
Not that you didn't already have a pile of unread books collecting layers of dusts on your bookshelf.
You're obsessed with gobbling up all the lessons. It's not a terrible thing. Not at all.
But when you bury yourself deep into the abyss of learning—coming up for air only when it's time to reheat your cuppa joe—there's something going on inside of you that's worth unearthing.
You intend to put your knowledge into excellent use, you say.
You're even considering adding life coaching to your arsenal.
Of course, you just have to investigate and learn some more.

Still Feeling Skeptical About the Whole Coaching Thing?

You're probably thinking...

"I still don't feel adequate enough. I need to keep learning."

In a perfect world, you'd be that Ken guy that won on Jeopardy for 74 consecutive games. Enough is not a word in your vocabulary.
If this is how your brain operates, you may have an intense drive to learn, but you're also predisposed to revert to a fixed mindset. (Yup, both qualities can coexist.)
Totally normal to feel this way, btw.
Here's what we mean by that…

Let's Get SCIENCY!

According to Mindset: The New Psychology of Success by Carol Dweck... People with a fixed mindset feel the urge to prove themselves over and over.

"Every situation calls for a confirmation of their intelligence, personality, or character. Every situation is evaluated: Will I succeed or fail? Will I look smart or dumb? Will I be accepted or rejected? Will I feel like a winner or a loser?"

On the other hand, people with a growth mindset believe that one's true potential is unknown (and unknowable).

It's not you. It's your brain.

But here's the thing:

"This growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts. Although people may differ in every which way — in their initial talents and aptitudes, interests, or temperaments — everyone can change and grow through application and experience."

The operative words being "grow through application and experience".

And isn't your curiosity about life coaching because of your desire to grow?

Now, all you gotta do is pull the trigger and practice, practice, practice.

How do you do that?
Glad you asked.


You know the major thing you need to master about life coaching?

The art of asking questions.

You don't need to learn how to give advice. You don't have to have all the answers. Life coaching is not about that at all. It isn't therapy either.

As a life coach, you listen actively, understand the situation at hand, and guide people into making the choice that's right for them.

That's it. So keep learning from a place of growth mindset. That means you also have to have the willingness to step outside your comfort zone in order to experience and create something different in your own life.

This is your Chance to
Create Something New

We'll always have struggles within ourselves. Don't let that stop you from becoming a life coach. As an attentive human who cares about life enrichment, you'll provide a lot of value in the world of coaching.


Here are the unique qualities and characteristics you already possess to set you up for coaching success


"It's unbelievably exciting to see where new experiences can take me."

Love of Learning

"I'm always learning and working on my personal development."


"I know there isn't necessarily a right or wrong way to coach. I find my own way within all the guidance provided."

Own these traits and you'll undoubtedly become a successful coach. Because being true to YOU is how you make real connections.

Speaking of which, wanna meet a coach with the same signature strengths as you?

Say Hello to Your Fellow Lifelong Learner

Meet Shay Hadley. Positive psychology and self-development junkie, Master of the Mind, and certified life coach.

"My biggest take away from JRNI Coaching was a wealth of knowledge, which in turn gave me confidence.

After completing JRNI Coaching, I knew with absolute certainty that I could coach someone using the tools and techniques I was taught.

I was so confident in this because I witnessed first hand these theories, techniques, and tools working for myself.

I transformed tremendously while in the Intensive. I went from seeing myself as shy and reserved to seeing myself as wise, introspective and intuitive. I found my true power within. If that’s not an identity shift, I don’t know what is."


your life coaching practice

I know this might feel like we're moving pretty fast here, but it's crystal clear that you'd make an amazing life coach. If you're ready to move forward and start the process, here's your coaching career game plan.

Step 1:

Make the decision

It's easy to fall into the trap of thinking you're not good enough yet.

Especially when you feel like there's so much to learn. When it comes to life coaching, you may not have everything figured out right now. Guess what? It's okay. Trust the process. There's no perfect time to become a coach.

The question is, do you have it in you to take the first step and boldly claim that you are, or you want to be, a life coach?

Step 2:


Be hyperaware of the scammy Sammies. There's a lot of B.S. life coaching programs out there, promising certifications overnight. What?! (For comparison, JRNI Coaching Intensive provides certification after a 20-week training.)

You need to make sure you get exactly what you need from the life coach training program you choose.

  • Do you vibe with their message?
  • Do they help you pursue your purpose in life?
  • Do they help you understand your own unique coaching style and get comfortable with it?
  • Do they help discern what individuals you can serve best after determining your niche?
  • Do they provide the structure, tools and science not only to heal people but to help them grow?
  • ​Do they have an interactive community that fosters a sense of belonging, strong connections, and integral partnerships?

Finally, pick the training duration that you will realistically stick with and feels comfortable for you. And when it comes to the cost, remember that you're investing in the foundation of a potential career that will serve you for the rest of your life.

Step 3:

practice with confidence

Choose practice over perfection and show up as an imperfect human instead of as someone who has it all figured out. Coaching can be natural and intuitive after some training, which makes it a practice. Weave it into your lifestyle by helping, supporting, and coaching your family, friends, and even strangers. Maybe you already have this lifestyle. Keep at it.

Ready to find freedom, step into your authenticity and create a coaching practice you love? 

It's time to join the JRNI Coaching Intensive and find the community you need to supercharge your efforts.


“Who’s dishing out all this life coaching wisdom, anyway?”


Catalyst Intensive founder Noelle Cordeaux
I'm The Professional who went through 5 career changes until life coaching helped me overcome my life issues.

Noelle Cordeaux

JRNI CEO and Co-Founder

I thought I wanted to be a police officer. Or a lawyer. Perhaps a teacher. I assumed all these different careers would help me find that elusive special something. But I still felt broken.

I went into therapy for years, but I never got to the place where I had concrete action steps to cultivate confidence and happiness.

Then I discovered the science of applied positive psychology. And my Professional brain broke in the best way possible.

I thought to myself: "Oh, this is what I've been looking for." It's this life-changing, transformative technique that makes sense of the world and makes sense of who I am.

And I knew I wanted to bring that to other people such as yourself—currently through my work as CEO of JRNI Coaching, and through being a feminist scholar, ICF-certified coach and speaker who specializes in the relationship with the self.

Catalyst Intensive founder Noelle Cordeaux
I'm The Seeker who experienced a rebirth as an unconventional therapist and life coach after my failed marriage.

John Kim

JRNI Co-Founder, The Angry Therapist

I was meant to lose my way. Because it's only after seeing failure after failure—from career to relationships—that I found myself.

I thought I was going to be a screenwriter. Glad I didn't become one. Instead, I clocked in thousands of hours studying and working in therapy school, rehabs, for-profit and nonprofit centers. And that's when I finally made sense of my story.

I used my Seeker character strengths as my compass in my journey of self-discovery. My love for connecting with people shone through my string of failures. And I stumbled upon that elusive special something that I couldn't have discovered had I not gotten lost: a sense of purpose.

I found a novel way of helping people not only as a licensed marriage and family therapist but as a life coach. And I want to share that with you so you can build a life that you love.

Our shared love of coaching and helping others brought us together almost a decade ago. But the coaching programs we wanted didn't exist then, and so we knew we had to create one that would have resonated to us as humans.

Keep reading, and we'll show you a sneak peek of how we teach the techniques and methods that have helped our clients make progress in their own lives.

“When the student is ready, the teacher will appear.”
― Buddha

Looking for More Lifelong Learner Essentials?

In your continuing journey of scholarly pursuits, take these curated resources along for the ride. Use them as a guide in your exploration of a career in life coaching.


Boy, oh boy, are you gonna be rewarded for your dedication! Now that you're part of the JRNI Coaching fam, you'll be the first to know whenever we come up with more ways to serve our community.

Let's talk and create a plan to take your coaching dreams and make them a reality.