It's time to Pursue Your Purpose

JRNI Coaching is an online 20-week life coach certification for those who are ready to change careers and make a bigger impact on the world.

You Have So Much More to Offer...

 John Kim and Noelle Cordeaux

You’re the person that everyone turns to, the person that everyone wants to talk through their issues with. You have a natural gift for helping others and you’ve known for a long time that you want to help others find their potential and live deeper, more meaningful lives. 
You’re drawn to become a helper and you’re exploring all your options.

Yes, you’ve played around with the idea of becoming a therapist or social worker but you keep confronting the same issues -- it’s expensive, licensing is complex and draining and there seems to be massive burnout after only a few years.

We understand how you feel because we've been there. JRNI was founded by a therapist-turned-life coach, John Kim, and an academic, Noelle Cordeaux, who grew tired of the system and wanted to help others begin second, third or even fourth careers.

We know what it's like -- You’re ready to make a career change, or re-enter the workforce after some time away (working moms, we see you!) and yearn to make a bigger impact in your community and on the world. But how?

"I am drawn to help others. I want to make an impact on the world. I'm searching for something meaningful." current career isn't fulfilling and I'm not pursuing my purpose...

...I want to help others but additional degrees aren't in the cards for me...

...My life is busy, but I want a new career that's flexible and can be part-time or full-time...


JRNI Coaching

Unlocks the Power of Your Story

Our online, 20-week Life Coach certification program includes:

An expert instructor
Evidence-based education with expert coaches.
ICF Accredited International Coach Federation
ICF Accredited via the CCE Program.
Community of coaches
Small group learning and vibrant community of 750+ graduates.
Live events for coaching opportunities
Real world events and practice opportunities.
Tools and resources
Tools & resources to kickstart your business and more.

Offer a Brand New Service to Your Community

❯ Coaching is a rapidly emerging field in the wellness industry
❯ Use your unique background to carve out the perfect coaching niche
❯ Get paid to do what you love.

You’re probably already having informal coaching conversations with colleagues and friends, through coach training you can build increased awareness and gain confidence in your coaching abilities.

Enjoy More Freedom As A Coach

❯ Coach from anywhere and live life on your own terms
❯ Coach part time or full time
❯ Run your practice the way you want to

Coaching is an incredible complementary skill and additional paid service that you can use to build on education and training you already have.

Your Story Will Help Others

❯ No matter what's in your past, there’s tremendous power in your story to affect others
❯ Your unique perspective is the reason clients want to work with you
❯ Help others get unstuck and move forward with authenticity and honesty

Drawing from your unique background, JRNI will help you learn to use your story in your own unique practice as a coach.

Expand Your Current Skill Set

❯ Learn to ask the right questions with appreciative inquiry
❯ Understand the power of positive psychology to help clients truly change
❯ Explore the science of meaning and purpose

No matter what your background, you already know you are driven to help others. The skills associated with life coaching are a natural fit to enhance your current abilities as you consider a career change.

The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

Irreverent Gamechangers

We get asked a lot about that word "irreverent," and what it means to the Catalyst Coaching Intensive. It represents the kind of vibrant, live-out-loud spirit we embody as an organization and look for in our potential coaches.

We seek to dismantle the systems that hold each of us back unfairly.
We create opportunities for everyone to succeed.

We leave the status quo behind.
We commit to creating a life we truly love.

We won't be bound by the expectations that were set for us before we were even born.  
We write our own roadmaps and make our own future.

We are hungry for more and commit to living life to the fullest, whatever that looks like for each of us.

The Catalyst Coaching Intensive is for those who are tired of the system.
It’s for genuine gamechangers who have a strong desire to create lasting change in the lives of others and are determined to succeed on their own terms.

Life Coaching PODCAST

John Kim and Noelle Cordeaux, JRNI founders
Want to learn more about the science behind coaching? John Kim (The Angry Therapist) and Noelle Cordeaux (CEO of JRNI) are teaming up to tackle the big world of positive psychology, meaning and life coaching.  
New episodes weekly, special guest interviews, science, magic and more.
The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

Life coaching is a combination of powerful ingredients

positive psychology + goal setting theory + the power of your story =
help others overcome obstacles & reach their highest potential.

Join The Coaching Revolution With JRNI

We believe there's a better way to help humans reach their full potential. We believe in evidence-based training with a lot of heart and soul thrown into the mix.

JRNI Coaching complements and enhances the work of folks from many diverse backgrounds, including those beginning a second, third or even fourth career.

Accredited and certified program

Accredited & Certified Training

Accredited by the ICF (International Coach Federation)
Curriculum is rooted in effective communication, goal setting, facilitating learning and results
Upon graduation, you'll receive a JRNI certification with 36 ICF CCE Hours

evidence-backed and science-backed

Evidence-Based Curriculum

Our curriculum is grounded entirely in empirical and theoretical knowledge
Learn the power of positive psychology, goal setting theory and strength based coaching interventions
Enjoy the benefit of organizational research and presentation on cutting edge techniques

Expert coaches and instructors

Array of Expert Instructors

Meet weekly with PhD level psychologists, philosophers, social workers and expert coaches
Highly collaborative, discussion-based learning environment
Classes and resources are updated frequently with the latest methods and techniques

Network of coaches

Vibrant Community & Network of Coaches  

The JRNI Coaching Community is a tight-knit group of global professionals
Diverse community of people from many walks of life
Rely on the power of the collective for strength as you pursue your purpose


Tuition for lifetime access to JRNI Coaching, including the live classes, all materials, coaching mentorship, certification in our methods and membership to the JRNI Community is $3,995. We offer a variety of payment plans, beginning as low as $287 per month.

It’s Time to


We’ve been where you are, excited by the possibility of doing more, and eager to start anew and step into a whole new world of exciting opportunities. We invite you to join the coaching revolution.



Can Coaching complement my existing skill set?

Many of our graduates choose to apply what they’ve learned at JRNI to their existing full time positions and found that satisfying on a number of levels. Our training enhances your current skill set and gives you new tools to utilize in your current role. Therapists, HR professionals, nurses, teachers, social workers -- all of these people have found our training useful in elevating their existing skills and for assuming leadership positions within their organizations.

Major companies spend a great deal on life coach training institutes, so your training can benefit the organizations that you are already working alongside. There are countless opportunities for professionals to use coaching techniques and many people who utilize these skills don’t call themselves coaches.

What are the advantages of training with JRNI?

JRNI offers science-backed, evidence-based life coach training that is deeply rooted in positive psychology. Our program is entirely online and lasts 20 weeks, which includes live weekly coach training, exposure to a wide variety of methods and techniques, and business development.

We are not just a training program but a vibrant, diverse, and inclusive community of coaches who are committed to bettering ourselves and the world. Your journey doesn’t end when your training does, JRNI offers lifetime support, live events, real world experience and a solid foundational community to uplift and support you as you reach your own goals.  

We often tell people that this isn’t a life coaching program, it’s a life changing program. We say this because we’ve seen it time and time again and we can’t wait for you to experience it for yourself.

Do I have what it takes to become a coach?

A great coach is someone who is passionate about helping others, inspired by the wide breadth of human possibility, and able to help others stoke the potential within themselves. Good coaches are devoted to the growth of their clients and to always learning and growing. We believe that a successful coach can come from almost any background.

People bring their whole selves to coaching -- their story, their history, their experiences, unique talents and beliefs -- and create a practice that is as unique as they are. Our graduates also have come from all different backgrounds -- therapists, executives, managers, HR professionals, fitness experts, influencers, stay at home dads, mothers looking to re-enter the workforce, nurses, yoga instructors and hundreds more.

The thing our people have in common is a strong desire to improve themselves and a calling to do this work. They often tell us that they’ve been coaching informally and having these conversations for years, and now want to take it to the next level with professional training and support.

If you feel the pull to do this, then you are probably in the right place! Let’s schedule a call to talk more about your goals and how JRNI can help you.

Is this program Certified by the International Coaching Federation?

Yes! Our program is accredited by the International Coach Federation (ICF), the only globally recognized, independent credentialing program for coach practitioners, via their CCE program (Continuing Coach Education). When you graduate from our program you will be awarded 36 CCE credits towards ICF certification or renewal. The ICF is a non-profit, professional organization and their mission is to build, support and preserve the integrity of the coaching profession.

That being said, coaching is an emerging and unregulated field. There are quite a few organizations who have set up very good professional standards (that we teach and adhere to) and many organizations that certify coaches in a specific technique or school of thought. There are athletic coaches, executive coaches, health coaches, life coaches and so many more.

At JRNI we train life coaches to work and build practices in the wellness marketplace. We certify that all of our coaches have been trained in our evidence-based technique and are theoretically, relationally and ethically qualified to work as coaches. Our training is grounded in adaptive therapeutic change technique, goal setting theory, the science of positive psychology, and much more. Beyond theory you will learn everything you need to know to coach, from theories and concepts to branding and marketing.

How does JRNI define life coaching?

Life coaching is a partnership between a coach and a client that moves the client forward to become the best version of him or herself through the application of motivation, accountability, planning, troubleshooting and support.

How do I find my niche?

You will specialize in an area of life, depending on what you’re passionate about. Usually it’s tied to your story and what you’ve overcome and grown through. But you won’t be locked into it as our niches and specialties change as we change and grow.  At the end of the day, you’ll coach people in anything you’re passionate about. That being said, everything overlaps so just because your niche is relationships doesn’t mean you won’t be talking about other things like life transitions, family, etc. Your “type” of coaching is just a way to market and brand yourself. There is no limit when it comes to the content of the session. You’ll coach your clients on what they need coaching on and what you feel confident in coaching.