What Coaching Is, And What It’s Not - Part 2

April 30, 2021

The Everything Life Coaching Podcast, featuring JRNI Coaching founders John Kim and Noelle Cordeaux, is a deep dive into the experience and business of being a life coach. In Part 2 of our series on what coaching is and isn’t, we take a look at how to recognize bias in coaching.

In Part 1 of this series, we broke down some misconceptions about what life coaching is really about, and shared strategies on how we can do it right. Now in Part 2, we’ll be exploring a list of common coaching practices and pitfalls from the perspective of unconscious bias so that we can analyze how our brains might trick us into faulty behavior.

To check out the complete list we’re working from, visit Duke University’s “What Coaching Is and Is Not.”

Coaching is: Letting go  

Coaching is not: Hanging on 

It’s human nature to ignore details that contradict our existing beliefs, but this actually a form of bias. Confirmation bias is a well known phenomenon, and it works at the unconscious level. It can cause our clients to filter and select information that confirms our current beliefs, and is something to be on the look out for. 

We see this with parents holding on to who they think their kids should be. We see it in workplaces where we put someone in a box. We see this in relationships when someone wants their partner to change. We see this with coaches who are leading from their Ego.

When we hang on, we can't acutally grow or change... which is the purpose of coaching!

The coaching skill we can use to combat confirmation bias lies in posing good questions. A well placed question or reframing in a coaching conversation can help move our clients from selecting certain parts of the information they’re considering while denying others.

Coaching Questions:

  • What aspects of the situation challenged your beliefs and thoughts?
  • What would have happened if you had been told exactly the opposite?
  • How uncomfortable were you with that XYZ assumption?

Coaching is: Acting as advocate and champion

Coaching is not: Protecting personal “turf”

We were trained for millions of years to act automatically in situations that we knew to be threatening. It only takes 0.1 seconds for our brain to determine if someone is a friend or foe. That’s pretty amazing… and can also result in a lot of misfires in today’s world. Because let’s face it: scenarios we find ourselves in are not usually as dangerous as those of our distant ancestors. 

If you are in a room with people you don’t know, your brain jumps into action. You make a very fast, unconscious determination as to whether you are in a safe place or not. Here are a few examples of how this plays out in everyday life:

Example 1: You encounter a non-native speaker whose vocal tones are unfamiliar to your ears.Your mind responds automatically to a potential threat, which can translate into the thought “I don’t like this guy.” This unconscious bias will influence the way information is received from the speaker and processed in your mind.

Example 2: You encounter a non-native speaker whose voice is pleasing to your ear. In this case, your mind might not perceive any threat. The resulting thought is “I like this guy”. Again,  this unconscious bias will influence the way the listener receives and processes information.

We need to be aware of this phenomenon at the first point of contact because it is actually a form of bias. Cognitive bias can be thought of as mind bugs, or unconscious inference. These are ingrained habits of thought that will lead to errors in how we perceive, remember and make decisions.

Coaching is: Listening for understanding

Coaching is not: Listening for what we want to hear

The world can be a very confusing place. We only see a tiny sliver of it, but we need to make sense of it in order to survive. So what happens when we don’t have enough information, context, or meaning? 

Enter the illusion of validity bias. This is where our mind connects the missing dots, finding stories and patterns - even with sparse data. 

The brain needs to make sense of whatever is impacted in the present moment. It does not care if the way that it does that is actually “true”. Our mind only cares that the story can be put together in a way that it understands.

Fake news is rampant because our brain will try to adopt stories that align with previously held beliefs. Information that is not true is favorable to the brain over cognitive dissonance or no information at all!

When we do not have enough information, we fill in characteristics from stereotypes, generalities and prior histories. This is called hindsight bias, and the thing to be aware of here is that just because you already knew something, doesn’t mean it is still true today.

Coaching questions for when there’s “not enough meaning”:

  • Did you confirm the information you received? How? 
  • Did you confirm your conclusions were consistent with what was said? How?
  • What would another interpretation of this situation be?
  • Can you identify ways your conclusions could be wrong?

TO RECAP, Coaching IS:

  • Letting go. The skill here is to become aware when we want to fight ideas that contradict our current beliefs.

  • Acting as advocate and champion. The skill here is to become aware of when we have an impulse to make up a story about a person, or feel defensive/threatened 
  • Listening for understanding. The skill here is to check in with yourself to make sure you have verified your own conclusions and challenge yourself to make sure you are not simply repeating what you’ve heard before.

Want to become a coach?

One of our values at JRNI is that we dare to be different. Our coaches ignore the expectations society tries to impose on them, and seek to live from their own truth instead. If you are ready to step into your power to leave your mark on the world and you’d like some partners in the process, come check out JRNI Life Coach Training

JRNI Coaching: Vibrant community. Evidence-based life coach training. Lifetime support.

[Free Guide] 6 Steps to Start Coaching Today

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


Sign up here and we’ll keep you up to date on the very best of JRNI, live events and everything you need for your own journey.

Remarkable inspiration delivered weekly to your inbox. No spam, we promise.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.