Today, in order to stand out, be it as a life coach, a business coach, or whatever type of coach you want to be, you have to incorporate your story into your coaching practice. We always say here at JRNI Coaching that your story is your gold. You have to root your business in your personal experience, because that's where the richest soil is for growth for both you and your clients.
Career and life coaching require a solid relationship between you and your coaching clients, filled with plenty of empathy, accountability and authenticity. In order to be an effective coach, you need training, you need a supportive community and you need to have to have patience and persistence. Building a business is something that takes time. There's no such thing as an overnight success, you're in this for the long run and anyone that's telling you something different is selling something rotten.
And as demanding as coaching is, it’s still one of the most fulfilling businesses out there. Coaching is all about helping people move forward in their lives. There are countless testimonials where folks from all over the world shared how much coaching has helped improve their well-being and outlook in life. Plus, where else does your story meld so perfectly with your work?
Authenticity is Essential to Growing A Business
You may have gotten a life coaching certification from a great program like JRNI Coaching, you may have an awesome website and decent social media presence, but if you’re not authentic, people will know. People will notice when someone is being real and genuine or when they're “acting” with the hopes of improving their business. People can smell "fake" a mile away.
Authenticity is one of the most important facets of growing a business because it attracts people effortlessly. It elevates your business and builds your identity. And it attracts the right people, and because you are a coach -- it attracts the right clients. This is exactly why authenticity and being bold about sharing your story matters - because you are making it easier for folks to understand and relate to you. And if you’re being genuine, it’s going to be a lot easier to weave your stories and experiences into your business.
Of course, you have to know the limits. We all know someone who "overshares". Being real is a good thing, being honest is a good thing, but know that you don’t have to share every single bit of your life. Learning how to share wisely, and create intimacy and trust is a work in progress. We can't share as deeply as we like until there is trust, and not everyone deserves our trust.
So, it’s now clear that life coaching is a path worth taking and a business worth building. We’re also clear on the importance of authenticity in business. The importance of incorporating your story, perspectives, and life purpose in the career you’re building. Question is, how do you create a career rooted in purpose? Because you can’t be authentic and not purposeful… these two go hand in hand. So where do you start?
1. Highlight personal experiences that changed you
As mentioned, we’re not saying share every single bit of your life. That’s just #TMI or too much information. When we say be authentic and share your purpose, we mean the parts of your life that changed you. The challenges you've overcome. The moments that had you down for the count. The experiences where you learned important lessons somehow related to your business. By highlighting the personal experiences that changed you, you’re showing authenticity at a different level, and you’re allowing your people to really get to know you. Not just the businessperson you. Not just the life coach you. But YOU. And you are worth knowing.
2. Showcase and point out those who shaped you
ust because you’re a successful life coach doesn’t mean you don't need a mentor or a coach anymore. Life is all about learning and having a mentor is always a great benefit, so showcasing the people who helped you become YOU is great. As you explore this purposeful path, you will have to deal with bumps and roadblocks. We all get to a point where we need someone more experienced to give advice or to help us get out of a creative rut.
3. Share your current challenges and their side-effects
There’s no entrepreneurial endeavor that’s free of challenges. That said, one of the easiest ways to build a life coaching business rooted in personal experiences is to be open to sharing your currrent challenges and their side effects. Personal experiences play a vital role in every coaching business. Be open to all these challenges. Know that they will come unannounced. Stop fighting them. Understand the difference between how to overcome business failure and how to avoid business failure. Instead of focusing on avoiding an event that you know will happen, focus on learning how to overcome it when it happens and how to share it with your audience in real time.
4. Always examine your purpose in life and keep the conversation going
If you’re working on a life coaching business model, we have a suggestion for you: examine your purpose in life. Check in with yourself when it comes to where you draw strength and power. Your personal experiences are linked to your life’s purpose. To your greatest motivators. And to successfully build a career in the coaching field, you would want to examine your purpose and what motivates you and make sure all that you value are aligned. Most importantly, make sure all that you value are reflected in your business and that you're open to sharing these things with your followers.
Ready to know how to utilize your life purpose and personal experiences to strengthen your business? If you're ready to learn more about how to become a life coach, take a look at The Catalyst Life Coaching Intensive. Vibrant community. Evidence-based life coach training. Lifetime support.