People love stories. That is an undeniable fact. Since the dawn of time, we've gathered around fires to tell one another of life, love and the world we live in. We all love things that awaken our emotions. Relatable stories that speak to us, and offer new insights. This is why more businesses, not only life coaching business, are working to showcase what they do, and WHY they do it, through stories.
But, what most people miss is the role model aspect of it. It’s one thing to tell a story, it’s another to live authentically and show up as yourself. And if your goal is to live your dream coaching lifestyle and build a sustainable business, it's important to know how to show up as yourself. Because yes, there’s a difference between the two.
The Power of Telling Your Story
One of the main purposes of telling your story is for people to see how your business relates to them. And how the person behind that business (a.k.a. you) has gone through similar experiences and understands how to work with clients who have lived through those similar experiences.
But more than that, the act of telling your story also impacts you as a life coach. The more we share, the more we begin to understand why things happened the way they happened and what it means for us. By examining our own story to share with others, we come to a deeper understanding of ourselves.
Why share your story?
If you’re asking why sharing your story is important, one of the best answers we can give is that it builds resilience. Yes, resilience for you and your clients. Your genuine story is not just about the experiences you had or how you built a life that you live, or perhaps how you combated self-doubt and fear.
A genuine story, one that is effective, is the kind that invokes strong emotions and builds resilience. It's important to show up authentically. People are drawn to truth, to genuine emotion and to relatable insights.
The vulnerable things we share are important because the more you share from a place of honesty, the stronger you become, because you know there are people who see your vulnerability and value it. This also encourages resilience in your audience and potential clients.
How to effectively do it?
For storytelling to positively impact your coaching lifestyle, you need to do it effectively. Don't just vomit words on paper and write in an endless Dear Diary style, hoping it will resonate with others. Stories need to have beginnings, middles, and ends. They need to be clear, make sense, and share an understandable message.
Think carefully about your own past, and the moments that changed you. Inflection points that changed the course of your life, taught you valuable lessons and made an impact. What do you wish you'd known? What do you wish you could tell your prospective client right now? What would make a difference?
Tell your story in a way that highlights the vulnerable and resonant aspects of your life, how you learned your lessons, and show how such an event in life has changed you. Tie it back to how it changed your perspective, your way of thinking and your path forward.
Practice makes perfect and it might be too much to think about everything in one big session. Try breaking it down into smaller, bite-sized chunks. Work on it a little at a time. Pick one big lesson and break it down into the different aspects, fleshing esch one out as you go.
Your story can be told through videos, blogs, podcast interviews -- try out a few different ways of communicating and see how it resonates. Find the communities where your ideal client hangs out, and practice sharing insights that can help others. Be mindful of time and place, but many will be grateful to hear what you have to say.
Showing up takes practice!
It takes some time and it definitely takes practice. Once you’ve learned the art of storytelling, it’s an important part of building a solid business that resonates with you and your audience.
Knowing how to show up as yourself can make or break your business as a coach. Stories and relatable insights are one way to help potential clients find you. It’s what shows them your coaching practice might be the perfect one aligned with their views and experiences in life.
But showing up as your authentic self is what will show your potential clients that you actually know what you’re doing. It is proof that you’re not just a professional and well-trained personal coach, but someone who is dedicated to changing herself for the better. Now THAT is the difference that will you to grow as a leader.
Ready to develop your story and share it with others? If you're ready to learn more about how to become a life coach, take a look at The Catalyst Life Coaching Intensive. Unlock the power of your story and make a bigger impact, as a coach.