The Catalyst Life Coaching Podcast, featuring JRNI Coaching founders John Kim and Noelle Cordeaux is a deep dive into the experience and business of being a life coach. In this episode of the Catalyst Life Coaching Podcast, we discuss how you can be any kind of coach you want to be. Subscribe to get all our episodes!
Ever wonder why your coaching business isn’t moving forward? Maybe because you’re trying to serve everybody. Fact is, you can’t. Another fact is, you’re not the only person to struggle with this. So many people discover the different types of coaching only when they’ve already built their business and then notice they’ve been at it for months but aren’t moving forward.
You don’t have to serve everyone because frankly, that is just not possible. If you want to make progress as a coach, start by discovering your niche and expand outwards from there.
The Power of Having A Solid Niche
Why do you need to have a niche, anyway?
When you google something, you're looking for something specific -- it's the same when a client has an issue, they need help with something specific.
Having a niche, or some people call a coaching focus, is a great way to refine your services. It’s the secret superpower of the most successful people. They’re successful not because they have tons of money to invest, but because they know exactly what to focus on. And then they pour their heart and energy into it. This is exactly why you need to have a coaching niche. And if you come to think of it, a clear niche isn’t only important in coaching but all forms of business.
What to do when you don’t know what to focus on?
So, what do you do if you have no idea how to discover your niche? You start asking yourself some important questions. What exactly do you want to offer? How do you want to make an impact on people’s lives? What type of people do you want to work with? How would you describe your niche? These are only a few questions but they’re very helpful in shining light on finding your niche.
Always be open to evolving, because you will.
One of the most common myths in the coaching business is that the type of coach you become on Day One is the type of coach you should be forever and ever. Nope! We all have the freedom to evolve. After all, there are many different types of coaching. So many entrepreneurs have shut down their highly successful business to start something from scratch because their old business doesn't speak to their hearts anymore. That’s pretty much the same with coaching. So while we’re highlighting the importance of discovering your niche, we also want to remind you that evolution happens. Business pivots happen. Always be open to these as your journey may change along the way.
Show up as your authentic self
You might be a bit confused right now… if you can be any kind of coach you want to be, if your coaching focus can and will change and that’s totally acceptable, how can you ensure you make it through all these changes?
Answer: by showing up authentically.
No matter which one you choose among the different types of coaching, make it a point to always show up authentically. Always be sure that you are working in a niche you truly believe in and want to be invested in. Because if you’re choosing a niche simply because of the money, your potential clients will know. And chances are, they’ll look for another coach.
Build techniques that serve your people well
Another way to successfully become whatever kind of coach you desire to be is by researching coaching techniques and building resources that will serve your people well. This is a type of business that’s heavily tied to meaning, purpose and the desire to help change someone’s life.
That said, pour time and energy into building techniques designed for your prospective clients. Be sure that whatever you build, be it tools and tips or your coaching practice in general, your prospective client will be drawn to your practice.
Welcome outside ideas and opportunities
It’s also a wise idea to be open to things outside the box. If you’re like most people, you’re passionate about a cause or two. Discovering your niche is not about boxing yourself but rather, about expanding your reach but expanding it in a smart, effective way.
Say for instance you're working to become a life coach. Also, you have a huge thing for minimalism and sustainable living. So instead of simply becoming a life coach for single women, you may want to become a life coach for single women who live a sustainable lifestyle, or single women who are minimalists. There are many different types of coaching and you have all the freedom in the world to be whatever type of coach you want to be.
Tips on Building a Brand that’s Truly You
Hire some outside help. Really.
After you are certain of your client persona and your niche, then you can get into branding. When it comes to branding your business, one of the best ways to go is to hire someone who is an expert. Unless of course, you’re a branding expert yourself! Branding can be complex but it also plays a vital role in growing your business. That said, if you can hire someone, it’s wise to go down that route because this way, you know your branding is done by someone who truly understands your business and who can make sure your audience would see what you want to show them - your skills, your passion, who you are as a person and as a coach.
Allow your story to be part of it
Your story matters. This is a fact many people forget. So when you’re working on your business branding, we strongly suggest you include elements of your story. Allow yourself to be part of your brand. And your story to truly shine in your brand. How would you describe your niche? How would you tell your story through your brand? Colors and logos are only one part of building a brand that lasts.
It’s not just you. It’s not just your audience. It’s a balance of both.
When building a website or social media or content, most people align their actions into either of these two: either they design it for themself or they design it for their audience. In the end, it’s a balance of both. When discovering your niche, you will also discover the importance of authenticity and it’s something that should show in every piece of content you put out there. Showcase your key coaching skills but showcase your personality as well.
Ready to know the nitty-gritty of discovering your coaching niche?
If you're ready to learn more about how to become a life coach, take a look at The Catalyst Life Coaching Intensive. Vibrant community. Evidence-based life coach training. Lifetime support.